In response to the rise in demand, Canary Wharf Group’s new build-to-rent arm Vertus is launching its first development on the privately-owned Canary Wharf estate. 10 George Street, a collection of 327 apartments available exclusively to the rental market, will be available to lease from early 2020.

10 George Street will see the creation of the BTR ultimate development in the heart of Canary Wharf’s new district, Wood Wharf. The design of the 37-storey building has been masterminded by GRID Architects. The mix of studio to three-bedroom apartments at the 327-unit building will have open-plan interiors to accentuate natural light throughout, with high-specification appliances. The homes are fully-furnished by Camerich and residents will have complete control over interior decorations.

Alastair Mullens, Head of Vertus, said: “The build-to-rent market has seen unprecedented growth in recent years and Vertus’ projects will alleviate the demand for private rented homes on the Canary Wharf Estate. Allowing tenants the ultimate lifestyle, the Vertus team will be available 24/7 to help residents with a whole host of services, from maintenance, apartment cleaning, dry cleaning and parcel deliveries.

“Build-to-rent is becoming more prominent but the services at Vertus will set a new standard for what residents can expect in a rental development. We’ll also be hosting a wide array of events so residents can get to know each other and really develop a community here.”

The apartments will be available to rent from early 2020, and the show floor is available for viewings on selected open days. Apartments will start from £1,950 per calendar month.

Vertus will manage all aspects of the build-to-rent developments on the Estate including the residential leasing and management of the individual apartments. The Vertus portfolio currently consists of three buildings which are under construction, totalling 1,137 build-to-rent residential apartments.