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Two £3m Houses or Nine Apartments? Why XP Chose Apartments

24/09/26

At Maple Rise in Muswell Hill, developer Ben Richards of XP Property faced a major decision: redevelop the site as two £3m+ family homes, or create nine individual apartments.

In this extract from Property Investor News’ Inside the Development interview, Ben explains why XP ultimately chose the apartment route, how the location on Colney Hatch Lane influenced the decision, and why spreading the exit across nine units was considered a lower-risk strategy in the post-Covid London market.

The discussion highlights the importance of assessing not just potential GDV, but buyer demand, location, sales risk and the strength of different exit strategies before committing to a development model.

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