The construction of new apartments on an up and coming French ski resort is under way.

"Surprisingly, the resort of Serre-Chevalier is not as well known in the UK as most of its rivals further north, but it is growing in popularity," says James Rodwell, UK sales manager of MGM French Properties. "Because of the substantial skiing area and its potential for year-round use, I predict that, within a few years, Serre-Chevalier will become one of the biggest names in the French Alps."

When it is completed at the end of next year, the development, known as Le Hameau du Rocher Blanc will comprise 100 two- and three-bedroom apartments within a total of seven traditionally-styles chalets. The first phase will be completed by the end of next year.