The latest research by eXp UK, a platform for estate agents, has revealed which areas of the nation homebuyers stand the best chance of bagging a bargain in January, as Norfolk tops the table having seen the largest reductions in asking prices so far in 2025.
The company analysed over 322,000 homes that are currently listed for sale across the market in England, looking at what proportion of this stock has seen an asking price reduction.
The figures show that as many as 113,612 homes have seen a reduction in asking price in the current market, equating to some 35.3% of total market for sale stock.
Norfolk is home to the best chance of bagging a bargain in the January sales, with 44.6% of all homes currently listed on the market having seen an asking price reduction. The Isle of Wight is home to the second strongest chance of bagging a January sale property purchase, with 40% of all homes currently listed for sale having seen a price cut. East Sussex completes the top three where 39.2% of all homes have seen a price cut in order to tempt buyers into a January property purchase.