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Top holiday home destinations in the UK revealed

Estate agent Martin & Co has analysed Google search data to reveal the most searched for holiday home destinations across the UK. Since lockdown started to be eased, staycations across the UK have increased as holidaymakers opted to make the most of what the UK has to offer rather than risk going abroad and having to quarantine when they return.

Martin & Co, which has a national network of over 160 offices, wanted to highlight the trending hotspots and locations where homeowners might see the best return on their investment. 

It discovered that Google searches for holiday homes across the UK have increased by 141% in the past year, with tourist hotspot Cornwall the most searched for holiday home destination. In June 2020 alone, the coastal region garnered 14,800 Google searches.

Residents in Bristol are craving breaks by the beach the most, searching for holiday homes in Cornwall, Devon and Dorset more than any other UK destination. Right at the other end of the UK, Scottish holiday homes are also in high demand, with a 184% increase from June last year.

The biggest increase in search interest has been seen in Norfolk, with a 237% increase year-on-year, highlighting this east coast location as an up-and-comer for 2020 and beyond. 

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