The framework masterplan by Unibail-Rodamco-Westfield (URW) for the North End Quarter of Croydon, encompassing Allders and the Centrale & Whitgift Shopping Centre, has been endorsed by Croydon Council’s planning committee.
The framework, developed in consultation with the community and the council, helps to guide the long-term regeneration of the area over the next 10 to 15 years, and sets out ten principles to transform the area into a vibrant, mixed-use destination that will include homes, shops, restaurants, cultural venues and public spaces.
Penny Cameron, head of development at URW, said: “Our vision for the North End Quarter is one that will revitalise Croydon’s town centre through a truly mixed-use offer, while celebrating the areas unique heritage. We are pleased to have this support from the council, allowing us to embark on next stage designs with input from our NextGen Panel who will be appointed shortly to help shape the proposal.”
The masterplan framework details how the project will ultimately deliver a more sustainable and better-connected town centre through a network of public spaces and pedestrian friendly streets. It will respond to urgent local housing needs through the creation of high-quality homes, designed to cater to varied demographics and cultivate a multi-generational community. Historic landmarks like the Whitgift Almshouses and the iconic frontages of Allders will be protected and integrated into the future plans.
Jason Perry, executive Mayor of Croydon, said: “Croydon has so much potential and the regeneration of our town centre is crucial to maximising this, putting our borough back on the map and restoring pride. This is a top priority for me and I have been working with a huge range of external partners to drive forward a really exciting vision for our town centre. Our partnership with Unibail-Rodamco-Westfield is fundamental to this transformation and I welcome the next stage in the development of their masterplan.”
The recently launched NextGen Panel comprising 16 to 25 year-olds who live, work or study in the borough will work with URW and the design team to shape the proposals.
