British Land has secured planning approval to redevelop Euston Tower into a highly sustainable building, at its Regent’s Place campus in the heart of London’s Knowledge Quarter. 

The revised plans will deliver a new workspace for the West End and create a new focal point in the skyline. The 31-storey tower will comprise 19,000 sq ft floor plates, 360-degree views across central London, terraces and shared amenity spaces for collaboration.

The plans also feature 4,000 sq ft of restaurant and café space, with terraces overlooking revitalised public realm, as well as 8,000 sq ft of enterprise space for local entrepreneurs, start-ups and inclusive innovation.

David Lockyer, head of development at British Land, said: “We are delighted to receive planning consent for this incredible scheme – the first West End tower in a generation, and likely to be the last. This world-class building will provide the space for UK’s greatest minds to turn research into real-world solutions.

“The tower is ideally located at our Regent’s Place campus, where the Knowledge Quarter meets the West End, and where businesses can benefit from the great concentration of academic and research institutions between Harley Street and King’s Cross.”

The consented design retains 31% of the original structure, which was built in the 1960s, and will deliver a circular economy strategy, significantly reducing embodied carbon and creating a building fit for the future with the development being all-electric.