Following an extensive period of consultation, property regeneration company U+I has been granted planning permission to deliver a new mixed-use regeneration project at the old Powergen site at Victoria Way, Ashford.

Previously occupied by Powergen in the 1990s, the consented scheme will see the addition of 660 new homes, new public realm and a café built on a brownfield parcel of land that has lain derelict for over a decade.  

The residential units will consist of one, two, and three-bedroom flats and 25 houses. The development includes 400 apartments that will be delivered by Neighbour, a specialist provider of private rented sector homes.

Richard Upton, Deputy CEO of U+I, said: "It is great news that planning permission for the first of two sites at Victoria Way has been granted. Ashford's thriving local economy, excellent transport links and the council's ambitious regeneration plans reinforce its position as an important town within the London City Region and we're excited to be working here. U+I is an established regeneration partner and we're looking forward to providing much needed job opportunities and high quality housing for the local community in Ashford."

The scheme will be delivered by U+I, in partnership with Canterbury-based developer Quinn Estates and specialist private rented sector operator, Neighbour.

Cllr Gerry Clarkson, Leader of Ashford Borough Council, said: "We welcome the planning consent on this key town centre project, which has excited residents. Ashford continues to be a real draw for the very best commercial enterprises and remains the obvious choice for expanding, thriving and established businesses. This housing development on a brown field site, so close to the International Station, should greatly assist the revitalising of Ashford town centre."

The site is located close to Ashford International Station.