New plans for the Silvertown Quays at the Royal Docks have been unveiled by the Silvertown Partnership which will see over 7m sq ft of new development.
The 62 acre site will have over 2,500 new homes and will create almost 14,000 new jobs.
Richard Blakeway, Deputy Mayor for Housing, Land and Property, said: "The Mayor is overseeing an enormous transformation at London's Royal Docks. Returning this historic area to its former glory as a hub of businesses and enterprise, the regeneration of Silvertown Quays will create thousands of new homes and jobs in London's east end, and make the Docklands a go to visitor destination, helping to unlock the economic potential of the surrounding area."
The commercial centre of Silvertown Quays will bring together global brands through a series of trading houses and pop-up pavilions at the heart of the site. Trading houses will provide international organisations space to showcase and engage with their consumers, as well as office space to fulfil corporate activities. The permanent pop-up pavilions will serve as purpose built brand showrooms, alongside new homes, open spaces, cafes and restaurants in an accessible and attractive waterside destination.
The scheme aims to attract 12 million visitors each year and will contribute an additional £33 million to the local economy. The arrival of Crossrail in 2018 will change the landscape delivering fast new connections across London, and ensure the area has some of the best transport connections in the capital. The Silvertown Quays site, when complete, will have some of the best transport links in the capital, with direct access to central (10mins) and western London (17mins) via the new Crossrail station coming in 2018.
Sir Stuart Lipton, The Silvertown Partnership, said: "We want to secure the future of the Royal Docks: our vision for Silvertown Quays will re-engage the heritage of enterprise and innovation in the Royal Docks; securing a vibrant future by creating up to 14,000 new jobs and 2,500 new homes in a new and enlivened waterfront destination."
