Plans for a £17m retail and leisure park in Morecambe have been revealed by developer Opus North.

The park will contain 100,000 sq ft complex of fashion shops, a hotel, restaurants, a family pub and 376 parking spaces on the former 10-acre Frontierland fairground site at Morecambe Bay.

Andrew Duncan, the managing director of Opus North, said: "We are proud to be bringing forward major investment in a well-known but disused site. It is our intention to create a lasting legacy of jobs and investment for Morecambe.

"The reaction of local Morecambe residents, when we exhibited our plans, was extremely positive. 87% of those who commented on our proposals were in favour of them, which is very encouraging.

"This is the only retail development of a comparable size which is scheduled to open in the Morecambe and Lancaster region before 2017. It will provide a massive boost to the local economy and regenerate an area of the bay which has fallen into disrepair in recent years."

If approved by planners, the new Bay Shopping Park, which is adjacent to a 70,000 sq ft Morrisons store, will create 500 jobs and fill the site on Morecambe Promenade.

Andrew Duncan added: "For the past 12 years, this site has proved difficult to develop. Now, however, we believe we have devised plans which will create a thriving retail and leisure park of which Morecambe can be proud."