Twenty years ago, the idea of purchasing a property without physically stepping inside four walls was beyond comprehension. Today, online listings, virtual tours, and AI-powered recommendations have completely reshaped the way occupiers search for living spaces. Real estate is no longer just about bricks and mortar – it also includes data, automation, increased transparency and tech-driven experiences.

For developers, this shift surpasses simply offering smarter homes; it is about understanding homebuyers better than ever before. The days when premium amenities alone could attract buyers are long gone. Instead, people now expect integrated automation, whether that’s app-controlled utilities, smart security systems, or AI-driven maintenance scheduling. These features are no longer a luxury but an expectation, influencing both purchasing decisions and investment appeal.

Developers and estate agents have long had access to consumer preferences, search behaviour, and market trends, but making sense of this data has traditionally been time-consuming and often overwhelming. AI goes further than just data collection - it interprets, analyses and transforms raw information into actionable insights, revolutionising how real estate sales teams engage with potential buyers. It also leverages spatial and collaboration data to deliver valuable automation and cost savings.

One aspect of AI is harnessing behavioural data which helps teams identify and target high-potential prospects, predicting which are most likely to convert. This leads to higher success rates, reduced marketing costs and a significant revenue boost - potentially 15–20% for businesses that fully integrate AI, driving greater productivity and profitability, according to our data.