Demographics? The dictionary tells us that as a noun the word means statistical data relating to the population and particular groups within it. As an adjective, we have relating to the structure of populations. As a property investor you have two types of customers. Those who you deal directly with when they are your tenant or as a buyer or seller of a property you have an interest in. The broader group of customers is really everyone in your market who is not your direct customer. Those who are renting or conducting sales around your specific investments and it is this larger group who will determine the market trends that will directly impact you and your direct customers.

Some Recent Questions
Once a month I run the London Real Estate Investing meeting. Just last night was the most recent meeting. When I solicited from the room the topics people want to discuss, investing in the USA, Dublin, London, near Bolton and some other topics related to the market trends were the replies. While discussing each market, the common theme was really the demographics for each and how there can be markets within markets.

If you were starting out today as a new property investor, what would you do? Financing is tough and employment prospects for many are not certain. Those who have access to capital can find bargains as the dumb money has left the room. In a past article I highlighted how you now have to operate more like a business owner and much less as a property speculator who only cares about appreciation.