I really love working in property and a successful Buy to Sell strategy can be a prolific cash generator if it's done right, but beware. The property market is an organic landscape that regularly bends and shifts, sometimes without warning. Just like me on the dance floor!

As a property entrepreneur, my survival in such a landscape depends on my ability to adapt. Certain factors such as regulatory and socio-economic changes are beyond my control which I accept. However, I can control how I respond to these factors and in order to succeed in this ever changing market place I adopted the PESTLE strategy, that some of you may be familiar with already. For those that are not, here's the Wiki definition: 'a framework of macro-environmental factors used in the environmental scanning component of strategic management'.

Simply put, I use PESTLE as a business tool to analyse the external environment in which a business operates. It helps me to understand how to respond to that environment.