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Airbnb Legislations Fail to Slow Growth in The Big Five European Cities

New research from Colliers International and Hotelschool The Hague (a hospitality business school) reveals that despite many countries recently introducing legislation to restrict the use of Airbnb, the online short-term accommodation site continues to grow in the five main European cities – London, Amsterdam, Berlin, Madrid and Paris.   

The analysis demonstrates that guests continue to book Airbnb accommodation in those respective cities, with its share in the overnight stay market increasing by up to 3.4% since 2016.   

Below are the changes to market share that Airbnb has achieved in each city:

London - 5% to 6.9%, Paris -13.4% to 15.2%, Amsterdam - 10.7% to 11.8%, Berlin - 5.3% to 6.5%, and Madrid - 6.7% to 10.1%

Marc Finney, head of hotels & resorts consulting at Colliers International commented: “In all cities, it’s clear that Airbnb is here to stay and has become a mature alternative for traditional hotels. With Airbnb, guests have more options to choose from and it’s also a cheaper alternative to hotels.  

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