New research from Colliers International and Hotelschool The Hague (a hospitality business school) reveals that despite many countries recently introducing legislation to restrict the use of Airbnb, the online short-term accommodation site continues to grow in the five main European cities – London, Amsterdam, Berlin, Madrid and Paris.
The analysis demonstrates that guests continue to book Airbnb accommodation in those respective cities, with its share in the overnight stay market increasing by up to 3.4% since 2016.
Below are the changes to market share that Airbnb has achieved in each city:
London - 5% to 6.9%, Paris -13.4% to 15.2%, Amsterdam - 10.7% to 11.8%, Berlin - 5.3% to 6.5%, and Madrid - 6.7% to 10.1%
Marc Finney, head of hotels & resorts consulting at Colliers International commented: “In all cities, it’s clear that Airbnb is here to stay and has become a mature alternative for traditional hotels. With Airbnb, guests have more options to choose from and it’s also a cheaper alternative to hotels.