A UK-wide study of consumer demand for new build homes has revealed that nine out of the top 10 most sought after locations are located north of Birmingham, with two of the top three locations in Scotland.

However, despite the rankings being dominated by locations north of Birmingham, it was actually Northampton in the East Midlands that ranked first, as the most in demand location for new build homes. With 2,564 searches per 100,000 residents, demand for new build houses in Northampton is 25x higher than in London.

The Scottish cities of Edinburgh (2,171 per 100k) and Aberdeen (1,994 per 100k) both feature in 2nd and 3rd spot in the UK’s top five for consumer demand for new build housing, followed by York (1,766 per 100k) and Leicester (1,662 per 100k). Derby, Glasgow, Warrington, Liverpool and Leeds completed the rest of the top 10.

The ‘sustainable housing development’ study was conducted by kitchen fixtures supplier Insinkerator and looked to reveal which towns and cities in the UK were most in-demand for new build residential properties. The study also gathered data from 270 UK households to find out what consumers wanted in a new home, and whether there was confidence in new build houses in the UK.

Surprisingly, London ranked 48th out of the UK’s 50 most populated towns and cities for consumer demand for new build houses - with an average of just 101 searches annually for ‘new build’ per every 100,000 residents.