When it comes to property investment, the last word you want to hear is 'no'.
Whether it's financing a deal, finding a suitable tenant, negotiating prices or obtaining the perfect plot for development, hearing a rebuttal or two along the road is somewhat par for the course.
But the key to handling this rejection lies in knowing what's causing them and how you can utilise this knowledge to your advantage.
Mark Cuban, the multi-billionaire owner of the American Basketball team the Dallas Mavericks, once said: "Every 'no' gets me closer to a 'yes'".
He sees every 'no' not as a sign of defeat but rather a stepping stone towards a 'yes'.
And it's an approach we use when it comes to our business.
When I hear a 'no' when working with a vendor or agent, in reality I know we are moving closer towards a 'yes' - certainly more so than if I'd heard: "Let me think about it,' or 'I need to discuss it with my colleagues".