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Major cities across UK seeing increased buyer demand

The majority of major UK cities have seen an increase in the level of buyer activity so far in 2025, compared to the same period in 2024, according to eXp UK.

Across the UK as a whole buyer demand has risen, with the average monthly level of buyer demand seen over the first four months of this year sitting 2% higher when compared to the same period in 2024. 

Adam Day, Head of eXp UK & Europe, said: “It’s been a busy start to the year, with both reductions to interest rates and the stamp duty deadline driving buyer market activity. 

“As a result, agents across the majority of major UK cities will have been busier during the first few months of this year when compared to last and this heightened level of market activity is set to continue even with the increased cost of stamp duty incurred by some buyers. 

“It’s shaping up to be a very good year indeed and we’ve already seen strong and consistent growth with respect to mortgage approvals, buyer enquiries and house price growth as the market continues to shift through the gears.”

At 6%, Newport has seen the largest increase in buyer market activity so far this year, whilst Leicester, Liverpool and Newcastle have also seen a notable increase, with all three cities seeing a 4% increase year on year. 

London is the only city to have seen buyer activity remain static versus the first four months of 2024, whilst Belfast has seen the largest decline, with the average monthly level of buyer down 10% versus 2024.

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