The carbon footprint of UK holidaymakers has become much more of a concern according to new research. The benefits to the environment resulting from the massive reduction in travel experienced over the last two years has led to a greater intent for many Brits to holiday ‘at home’ again this year rather than travel abroad.

Mintel’s report on Domestic Tourismfound that more than half (53%) of UK adults planned to take a domestic holiday in the 12 months that followed August 2021, with demand expected to surge from this Spring onwards.

The same Mintel report found that nearly a fifth (18%) of those who plan to spend more of their holidays in the UK want to do it to limit their carbon footprint and Mintel’s Family Holidays report found that 1 in 6 (14%) parents now see carbon reduction as one of their five top factors when considering their choice of family holiday.

Adding to the focus on the environment, the Mintel research also found that more than a quarter (28%) of British adults said they prioritise the environment more now than they did before the pandemic.