ICG Real Estate has announced it has provided Arada London with a £152m loan to fund the acquisition and development of two residential buildings at 100 Avenue Road in Swiss Cottage, north-west London.
Construction is already underway by Arada London at the 0.93-acre site, which has planning consent for two buildings: a 25-storey tower comprising 172 for-sale units with access to a range of amenities including a concierge, gym, pool, golf simulator and co-working space, and a separate 5-7 storey block offering 79 affordable homes, all of which will be social rented accommodation, plus three retail units.
Jai Patel, Managing Director at ICG Real Estate, said: “The development is strategically located in Swiss Cottage, which has a global reputation for being a highly desirable residential area with excellent transport links and easy access to Hampstead Heath, Regent’s Park and several of London’s top schools. This scheme will deliver an attractive turnkey product into a highly supply-constrained submarket, alongside a significant affordable housing provision that will serve both domestic and international residents.”
The project is located in a newly upgraded public square immediately adjacent to Swiss Cottage Underground Station, the Hampstead Theatre and the Swiss Cottage Leisure Centre., with completion expected in autumn 2028.





