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The monthly magazine providing news analysis and professional research for the discerning private investor/landlord

An Insider’s Guide to Navigating December Auctions

Piotr Rusinek and Jay Howard, of auction specialists HAMMERED and the Auction Buyers Club, comment

Property auctions in December present a unique set of challenges and opportunities for investors. Auction houses operate as dynamic clearinghouses, executing transactions swiftly at market-reflective prices. Yet, December’s festive backdrop casts a distinctive shadow over the property auction market, making it a period that warrants a strategic approach.

Why December is different
A standard completion period at auction spans 20 working days - equivalent to about a month. However, December stretches this timeline due to bank holidays. Add to this the fact that key players in the process, such as solicitors, financiers, and auctioneers, commonly down tools for a two-week seasonal break, and you’re facing a notable extension in completion times.

Moreover, with investors often jetting off for holiday breaks, there’s a noticeable dip in market activity. This lull leads to a thinner catalogue of properties, which begs the question: Is December an auspicious time to trade in properties at auction? The nuanced answer is: “It depends.” Let’s explore how to turn the peculiarities of December to your advantage, whether you’re looking to buy or sell.

Strategies for sellers:
As a seller, the number of bidders is a critical concern - fewer bidders usually mean softer prices. However, the current market has seen a universal downturn in bidder attendance. Despite this, standout properties continue to attract competition. Timing the market has become an intricate art, particularly now.

Competitive edge through extended completion
One inventive strategy is to offer an extended completion timeframe, such as 6 or 8 weeks, with the flexibility of “earlier by mutual consent.” Not every buyer requires extended deadlines, but offering this leeway broadens your appeal to a more diverse pool of potential buyers. 

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